Wide

Start 2026 with a solid U.S. GTM Plan & a free Defense Addressable Market report

For Israeli Founders navigating the US Military Acquisition Pathway.

The Direct Line to US Defense Contracts for Israeli CET Founders.

Stop guessing which PMO has your budget. Get a custom GTM Roadmap that maps your technology to specific DoD requirements, identifies your US military champion, and pinpoints the exact budget line items for 2026.

You do not have to be an American-owned company to work with the U.S. government—yet many Israeli defense startups assume otherwise and stop short of serious engagement. The reality is that the U.S. defense ecosystem includes multiple acquisition pathways, including programs specifically designed to be accessible to innovative startups that are not owned by U.S. citizens. The challenge is knowing which paths are actually relevant to your company, and which are a dead end. We help founders cut through the noise by mapping the most realistic U.S. market entry routes for their technology and structure, then supporting execution so engagement with the U.S. defense market becomes intentional, credible, and achievable.

Get a Free Defense Addressable Market Report

Unlock the full potential of your defense technology with a customized Defense Addressable Market (DAM) Report that provides a clear roadmap to adoption across the U.S. military. Your personalized DAM Report will identify high-impact capabilities, priority platforms, key operational missions, and targeted units—translating your innovation into combat-relevant language, bridging the "Valley of Death," and aligning it directly with funded requirements and decision-makers throughout the Joint Force. Don't leave government contracts to chance; gain the strategic intelligence that accelerates funding and fielding. Fill out the form below today to book a no-obligation discovery call and receive your free personalized DAM Report.

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The Military Acquisition Pathway (MAP) outlines your entire GTM journey, providing you with actionable intelligence on every step from concept to contract.

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The MAP Outlines Your Entire Pathway, Including:

  • The Problem Definition & Operational Need: A deep dive into the Operational Use Case for your technology, defining the clear, unmet need that your product fulfills within target units like the 101st Airborne Division.

  • The Full Stakeholder Map: Identification of all key personnel and organizations who are Impacted by the Problem (Operational Stakeholders) and those who can Advocate for the Solution (e.g., Command Leadership, PEOs, and DEVCOM).

  • Magnitude & Risk Assessment: Quantifiable metrics on the Magnitude of the Problem (e.g., potential mission failure) and the Risks Associated with Not Solving it—the language required to get leadership attention.

  • The Solution Impact & Constraints: A clear definition of what Success Looks Like (the operational value) and a breakdown of all Legal, Administrative, and Procedural Hurdles you must navigate to secure adoption.

  • Technology Integration Framework: The specific Integration Framework needed for fielding your technology, including recommended Experimentation steps and the Metrics of Success (KPIs) used by the end-user.

  • Strategic & Budget Alignment: Guidance on how to achieve Alignment with Strategic Priorities across the entire chain of command, from Corps-level Commanders to CSA (Chief of Staff of the Army) priorities.

  • The Advocacy & Budget Map: A clear path for Gaining Enterprise-wide Advocacy and securing the necessary funding by identifying the Responsible Entities for transition and program funding.

Quick statistics

200+

MAPs created to date

14

Days
Average delivery time

63+

Buyers we engage with

Some of the branches we work with

Start 2026 off right

With a GTM plan, a unit to work with, and a sponsor with a budget